
FOONG MEI
Filmic Language



Character Developement :
Starting off with some ideas and references with facial expression
Pick up few favourites and turn them in graphic in Adobe Illustrator.



We as a group decided on the character feature which is the first image of below,
Chanel who is our group character artist made the character based for us.
Chanel's character base.

Chanel made this for me later on when we decided to change the character costume I did to make it represent the famous scientist, Marie Curie.
This was the first costume design I made to represent scientist.
Later, this was the improved version of the character in my part.
Colour Developement :
Research on artist and colour.




Mood Board/ Colour Palletes I used.



At first, I decided to use primary colours as my main colours in the animatic stage.
Somehow, I do feel the colours do not stand out and does not grab the audience attention.
After that I decided to use only complimetary colours in the next design.
I redesign the background, interface .
As you can see, below is the finalized background design and colour used.
Blue and Orange complimentary colours is used as the main colour.
It do makes the composition stands out than before.
Storyboards / Ideas:




I first start off by having a creative mind map to see what I could have from the script given.
Then, I broke the script into few parts and try to understand the script more.
-
I came up with the idea of colour changing from the start of the animation from white and black to colours as to show transitions of how design has change and give impact to the society.
-
I design a few small character to bring out the storyline.
-
As I moved on, I had an idea to start the animation with a chemical reaction as a metaphor of Design give change in our daily life and contributes to the society.
-
I also had the idea for the last part of the script.
As for the group work, we divided our part. I had the first part of the script, and I work out storyboard for the part.
Storyboards of Design & Society







The storyboard plan goes as description below:
Start : Explosion of chemical reaction together with typogrpahy of the words "DESIGN".
Transition to the next bit : A female scientist drag the slide show the chemical reaction happen that changes the state of liquid to steam and to liquid again.
Camera zoom in : water droplet with different illustration to show what is happening around us
Camera pan down : to the next frame with a globe representing the world
End: "Advantages" came out.
All the sketches later on had made into animatic and see how it goes together with the script.
Feedback from the audience : The moment it start the animation looks boring and not powerful enough.
After that I had made some changes and below shows how the ideas changes.
I have change my part a bit and this is how it should be in the final animation for my part.
Start : A female scientist mixing the liquids in the laboratory.
Camera zoom into the beaker and show the chemical reaction. To show the chemical reaction, In After effects, I play with 2 effects which is CC particle world and Repeater. I want to make the chemical reaction interesting and refreshing.
Camera then pan up vertically to the steam and turn into water droplet when touches the mirror and water droplet form and drip on the earth represnting "whats hapening around us and turn it into advantages".